Unlocking Growth Across Bharat
Not Just Communication
Commerce with Context
Aisles & Shelves is a behavior-led brand consultancy helping brands engage the next billion shoppers through insight, storytelling, and brand and consumer experiences. Founded by senior leaders from Ogilvy, Geometry, and VMLY&R, we specialize in rural, shopper, and experiential marketing solutions for brands looking to grow in metros and beyond.
Our 5D Framework From Insight to Impact
Our Reach
Our Reach
People Behind the Vision
Detail-Oriented Accounts and Administrative professional with 13 years of progressive experience overseeing financial record-keeping, vendor management, accounts payable, receivable and is a backbone of Office Administration.
Deep brings over 8+ years of experience in client servicing at WPP’s Geometry and VML. Deep has worked extensively on Multi-brand rural, urban and shopper-led activation campaigns for marquee clients. Deep possesses extensive on-field knowledge when it comes to BTL activation campaigns, while also having a great analytical mind.
A professional with over 14 years of experience in marketing and communications, retail activation, and branding with a focus to increase brand awareness and drive conversions. She has led multi-brand campaigns across diverse markets and also brings strong healthcare industry experience, driving high-profile campaigns through ideation and guiding creative execution.
Award-winning Creative Director and an alumnus of J J School of Arts with 20+ years in advertising, building iconic campaigns for leading brands. Specialist in art direction and brand storytelling, with a track record of blending creativity and strategy to craft memorable, high-impact communication.
With over 12 years of experience in activation, Divya expertly leads key accounts, leveraging her strategic planning, optimization, and management skills. Her expertise shines in crafting high-impact behaviour change communications, driving results, while also bringing design acumen and lateral thinking to the table.
Swati brings 40+ years of expertise in consumer insights, with leadership roles at HUL, Added Value/Kantar, and Emami. She has consistently translated research into foresight-driven business strategies, shaping innovation, brand growth, and consumer-led decision-making across global and Indian markets.
Siddharth has 15+ years of experience and has led high-impact practices across Activation, Shopper Marketing, Social communication and Consumer Engagement translating insight into scalable brand communication programs.
Detail-Oriented Accounts and Administrative professional with 13 years of progressive experience overseeing financial record-keeping, vendor management, accounts payable, receivable and is a backbone of Office Administration.
Deep brings over 8+ years of experience in client servicing at WPP’s Geometry and VML. Deep has worked extensively on Multi-brand rural, urban and shopper-led activation campaigns for marquee clients. Deep possesses extensive on-field knowledge when it comes to BTL activation campaigns, while also having a great analytical mind.
A professional with over 14 years of experience in marketing and communications, retail activation, and branding with a focus to increase brand awareness and drive conversions. She has led multi-brand campaigns across diverse markets and also brings strong healthcare industry experience, driving high-profile campaigns through ideation and guiding creative execution.
Award-winning Creative Director and an alumnus of J J School of Arts with 20+ years in advertising, building iconic campaigns for leading brands. Specialist in art direction and brand storytelling, with a track record of blending creativity and strategy to craft memorable, high-impact communication.
With over 12 years of experience in activation, Divya expertly leads key accounts, leveraging her strategic planning, optimization, and management skills. Her expertise shines in crafting high-impact behaviour change communications, driving results, while also bringing design acumen and lateral thinking to the table.
Swati brings 40+ years of expertise in consumer insights, with leadership roles at HUL, Added Value/Kantar, and Emami. She has consistently translated research into foresight-driven business strategies, shaping innovation, brand growth, and consumer-led decision-making across global and Indian markets.
Siddharth has 15+ years of experience and has led high-impact practices across Activation, Shopper Marketing, Social communication and Consumer Engagement translating insight into scalable brand communication programs.
A former COO and Group Chief Commerce Officer at WPP, he has driven business transformation, award-winning campaigns, and now co-leads Aisles & Shelves to scale brands through behavior change and commerce design.
Scaling Growth Through a Proven Process
Step 1
Target the Right Consumers
We apply a zone-based strategy using NCCS, demographic and various infrastructure data.
Step 2
Plan With the
Right Scale
Our “Right Brand Saturation Methodology” ensures right targeting and optimization of resources.
Step 3
Create Compelling Demos
Demos to convey product USPs and deliver tangible brand experiences.
Step 4
Sales & Communication Training
Structured classroom training of various facets of communication based on the brief requirement.
Step 1
Target the Right Consumers
We apply a zone-based strategy using NCCS, demographic and various infrastructure data.
Step 2
Plan With the Right Scale
Our “Right Brand Saturation Methodology” ensures right targeting and optimization of resources.
Step 3
Create Compelling Demos
Demos to convey product USPs and deliver tangible brand experiences.
Step 4
Sales & Communication Training
Structured classroom training of various facets of communication based on the brief requirement.
Scaling Growth Through a Proven Process
Our Clients
